Unity Design: Rebranding of Zashin & Rich

RE-BRANDING : ZASHIN & RICH

After many successful years of working together, Zashin & Rich
was ready to make a move. Brand. Logo. Corporate headquarters.
The stage was set and we were excited to be working
with them to make it all happen.

REASON

Zashin & Rich, a family and workplace law firm, has always prided themselves as being a bit more progressive. A high energy firm with ownership, that at the heart of it, loves the rock n' roll city

of Cleveland they call home. They wanted a re-brand that would reflect the culture of their firm –

a corporate, modern, high energy, get the job done workplace.

RESULTS

Embracing the rock n' roll heritage of Cleveland, Zashin & Rich's new corporate headquarters has an
ultra-modern, 'rock-hall-of-fame' vibe. Features such as a wall of bass drum heads that put on a wild light display, a framed wall of autographed rockers from David Lee Roth to David Bowie, graffiti mural walls, subtle screen murals of past Cleveland outdoor concerts, and a whirling top chair situated in front of a
flat screen playing classic music videos. All intermixed into a polished, modern corporate office setting.

Who Are You?

Zashin & Rich needed a positioning line. A line that would define the whole new re-brand and
reflect the key benefits they offer their clients. The attorneys at Zashin & Rich are well versed

in their legal expertise and work hard to stay in tune with any and all changing laws. They firmly

believe in providing a level of client service that goes well beyond the expectation.
The new positioning line perfectly defines Zashin & Rich.

Attorneys in tune. Service Amplified.SM

The Brand of 'Z'

A corporate brand logo with a splash of hot electric orange, balanced by a solid, modern,
all-caps logo type, designed into multi-colored business card choices, all harmonized with the re-brand.
It is corporate and polished with a sense of energy that accurately reflects the firm. A bold 'Z' symbol
works in conjunction or as an independent branding statement for the firm.

We then ensured the re-brand was consistently delivered across all marketing touch points.
Full stationery set, HTML email templates, newsletter and marketing collateral. Internally,

branded coffee mugs, coasters and guitar picks added to the depth of the re-brand.