Our Creative Process
The best creative solutions are thoughtful solutions. They evaluate what makes your business unique, weigh options keeping your budget and goals top of mind, and determine the direction that best suits and builds your brand.
Unity Design prides itself on thoughtful solutions. Working together, we identify your point of differentiation, clarify your concept, and develop a more focused, distinct, defined brand message. Our success then lies in becoming your brand guardian, ensuring consistent execution across all media.
Define who you are, and then tell the world.
Our process in a nutshell
We start out with a creative brief – targeted questions that help identify your core message, overall goals, and the project at hand. We dig deeper with market research that helps us better understand your current position and competition. Depending on the project, we develop style boards or roughs to show some options for look and feel. We then refine concepts and designs in response to your feedback. Once approved, your project heads to the printer, to the publication or to launch live online. Whatever the project, we ensure that you are aware of the process from start to finish. Great communication is key.
Some of the services we provide:
HTML Emails and Campaigns
Social Media Strategy, Design and Deployment
Advertising (Print and Online)
Logos and Corporate Identity
Menus and Promotional Items
Packaging Design (Product and Promotional)
Signage and Wayfinding Systems
Trade Show Graphics and Materials
Sales Support Materials
Brand Strategy and Development